Methodology

Grounded in Design Thinking

All teams in the Tiger Challenge use design thinking, a methodology that unlocks empathy, creativity, collaboration and open-mindedness. This is not a competition or course; every Tiger Challenge team is highly supported throughout, receiving the training, mentorship, space and resources necessary to do this crucial work well.

Design thinking is a creative approach to problem solving that includes a step-by-step process, a suite of tools, and a few orienting mindsets. The videos below provide an introduction to the five phases of the Tiger Challenge.

 

Phases of the Tiger Challenge

1. Inspiration

Through interviews and observation of end-users and other stakeholders, teams learn from the people with whom they are designing and are inspired by opportunities for design.

The core mindset of this phase is empathic reasoning, thus teams interview stakeholders not only about their topics, but also about stakeholders' values, attitudes, beliefs and expectations. This helps build a rich picture of people and cultures.

Binoculars, mp3 player, lined notepad, camera, closed notepad

2. Synthesis

By exploring themes, connections and asymmetries in the qualitative data, teams articulate key insights and opportunities for design that might unlock impactful innovations.

The core mindset of this phase is abductive reasoning, the ability to generate hypotheses from observation, analysis and intuition.

Team members sythesising ideas using sticky notes

3. Ideation

Using the insights and design opportunities as springboards, teams brainstorm hundreds of ideas and then develop core concepts that are viable, feasible and desirable.

The core mindset in this phase is creative confidence. Teams encourage their partners and stakeholders to think big in developing truly innovative possibilities. 

Lightbulb and sticky notes

4. Prototyping

Teams create low-fidelity prototypes of the concepts they have developed, test them with stakeholders, and rapidly iterate based on their findings and feedback.

The core mindset in this phase is being hypothesis-driven. Teams get their concepts out in front of stakeholders quickly and crudely, in order to incorporate feedback into their designs. 

Sewing machine, scissors, paint brush, drill, and tape

5. Implementation

Implementation takes place when teams have successfully piloted their concepts (and iterated). While implementation will look different for every project, it is a sign that the teams’ ideas are ready to scale!

The core mindset of this phase is courage to take action. It takes a lot of courage to launch (and advocate for) innovation. Teams become champions for the concepts they co-designed (while still observing, and iterating throughout). 

Three sitting tigers